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    <title>MASTER DATA MANAGEMENT IN PRACTICE&#13;Achieving True Customer MDM&#13;Authors: Dalton Cervo and Mark Allen&#13;Foreword by Jill Dyché&#13;&#13;Release date: June 20, 2011&#13;Publisher: John Wiley &amp;amp; Sons, Inc.</title>
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    <description>Abstract&lt;br/&gt;&lt;br/&gt;A steady movement toward Master Data Management (MDM) practices is underway. While managing data has always been a key component to a company’s success, the emergence of MDM practices has provided a much more stable foundation for business intelligence (BI) and process improvement to build on. MDM also creates perhaps the most pervasive business and IT challenge that any data management initiative can present. MDM is a forcing function that, if implemented right, can uncover and enable correction of long-standing dirty laundry and systemic business problems related to a company’s data and the associated processes.&lt;br/&gt;In parallel, there are many excellent “what and why” focused books that are establishing the overall recognition, definition, and value proposition which is driving companies to consider and position MDM initiatives in their business planning.</description>
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